What’s Next in Condiments

homemade-style barbecue sauce

The market for condiment and cooking sauces reached $24 billion in 2016, according to a report by market research firm Packaged Facts, and annual retail sales are predicted to grow at a rate of 2% through 2021. What’s changing is the types of sauces that consumers are looking for—and how companies are marketing them. 

“Sauces are increasingly being marketed as organic and healthy, with new options such as low-sodium or low-sugar varieties supporting restrictive diets,” said David Sprinkle, research director at Packaged Facts. “Marketing products as certified organic or carrying ‘free-from’ labels has become part of several trends that will help keep sauces and condiments popular with a range of influential consumers.” Read the story from Food Business News.

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