Once an “Underdog Fruit,” Prunes now on the Radar of Millennials

Sunsweet fresh prune plums


Prunes have become an emerging go-to snack among health-conscious millennial consumer. Sunsweet’s market studies show that “we’re getting much more traction in the 15 to 25 age group,” says Dane Lance, Sunsweet’s president and CEO. Young consumers like prunes’ portability, fat-free content and low calories count of 100 per serving.

However, Sunsweet also touts good news for older consumers: Studies have noted prunes’ contribution to bone health, a byproduct of potassium, magnesium and vitamin K in the dried plum product.  Read the story from The Sacramento Bee.